What is the marketing of Pampers diaper product and why is it marketed Assignment

What is the marketing of Pampers diaper product and why is it marketed in this way - Assignment Example The brand of Pampers always tried to maintain a strong relationship with its target customers and so desired to offer highly innovative products at a competitive price. In order to fulfil such strategy, it introduced pamper diapers for the babies of varying sizes. However, in order to enhance the position of the products in the market, it used varied techniques such as: Sampling program-in order to position the new product, pampers used to offer gif samples to the mothers. By doing so, the reliability and loyalty of the customers might get enhanced that might prove effective for the new product; diapers. Vigorous advertising- in order to market the new product, Pampers offered higher concentration over the process of advertising. However, it is done in order to enhance the level of awareness of the customers thereby amplifying the total sale and profitability of the brand. But it mainly focused on television advertisements, newspaper advertisements highlighting clean and comfortable nights, long sound-sleep day times. By doing so, the brand might enhance its position and brand image of its products in the market and within the minds of the customers. The product of diapers is marketed in the above mentioned fashion in order to analyse and evaluate the purchasing behaviour of the target customers. Apart from this, by doing so, the brand might analyse, which segment (newborn, extra protect, night, fresh comforts and wipes) is highly preferred by the customers. Along with this, the brand might also evaluate, which segments presents the highest sale and revenue among others. By doing so, the brand of Pampers might offer high concentration over that specific segment thereby amplifying its consistency and loyalty in the market among other segments. This might help the brand of Pampers to enhance its market demand and reliability in the market thereby fading the popularity of its competitor; Huggies (Pampers, 2014). Other than this,

Cenozoic Essay Example | Topics and Well Written Essays - 750 words

Cenozoic - Essay Example Solar radiation change was one of the prime causes of this glaciation during the Cenozoic Period. The later part of this glaciation took place in the high altitudes. Some of the main landforms on this planet were created during this particular period. Among them the mentionable ones are: Tibetan Plateau, Andes and the Himalayas. (Menzies 47) The Mesozoic Extinction survivors continued to live during the Cenozoic Period. This was the time when modern birds appeared for the first time during of their evolutionary journey. Savanna grasslands were seen in many parts of the world. Most of the vertebrates lived in the sea. However, there were insect eaters and herbivores in the lands. A complete extinction of the dinosaurs took place on the course of Cenozoic Period. The Scablands was the main creation in the state of Washington by the flood from Lake Missoula in the Cenozoic Period. The floodwater went to Pacific Ocean from Lake Missoula during this age. According to the records, the rate of flow of this water was 60 times more than the regular flow of Amazon water. The Eastern Washington was entirely flooded by the water which rushed throughout the land at a speed of about 50 miles per hour. Today, the 'Scablands' is the main evidence of this phase in the state of Washington. Cenozoic Period is considered as the recent most period in the world. Therefore surprises with evidences of this era are still found on our planet. One such incident took place in Denmark when a fossil of Cenozoic parrot was discovered there. The wingspan of this parrot is said to be about 20 feet. Northwestern Jutland is the place where the fossil has been discovered. According to the scientists, the fossil belongs to a time period, which is almost 55 million years from now. They have also said that this is one of the oldest parrot species that have been discovered so far. The genus of this parrot, according to the researchers, is known to be Mopsitta. However, the men who discovered it have named it "Danish Blue". (United Press International 2008) References 1. Fossils. University of Waikato, 2008, retrieved from: http://sci.waikato.ac.nz/evolution/FossilCenozoic.shtml on November 17, 2008 2. Age of Mammals: Cenozoic. Te Era, 2005, retrieved from: http://www.teara.govt.nz/EarthSeaAndSky/Geology/Fossils/4/en on November 17, 2008 3. Menzies, John. Modern and Past Glacial Environments: Revised Student Edition. Butterworth-Heinemann. 2002. 4. "Cenozoic Fossil Parrot Found in Denmark". United Press Inter